November 30, 2018

CHEDDAR

John Paul DeJoria may be a billionaire now, but the self-made founder of John Paul Mitchell Systems and Patron Spirits will never forget the periods of homelessness from his past. Even after he's built an empire, DeJoria said he gives first and generates profit second ー a philosophy that is now influencing the launch of his new smartphone, ROKiT.

Read the full press release here...